Marketing Manager

We're excited that you're interested in the Marketing Manager position at Innovative Air Technologies. Before applying, please take a moment to carefully review the VCE below to ensure the role aligns with your skills, experience, and career goals. Once you've read through the details, scroll down to complete the application.

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Company Vision:

At Innovative Air Technologies, our mission is to Enrich Lives by continuously innovating every process. How we tell our story, document our work, and communicate our value is just as important as the products we build.
Position Vision: The Marketing Team Lead is responsible for shaping, protecting, and advancing IAT’s brand through visual storytelling, digital media, and clear communication. This role leads the Social and Multimedia Team and ensures that IAT’s message is consistent, compelling, accurate, and aligned with company goals. By translating complex ideas into engaging content, this role strengthens customer trust, internal understanding, and pride in the IAT culture.

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Challenges:
To be successful in this role, the Marketing Team Lead must navigate the following challenges:
• Balancing Strategy and Execution: This role requires both hands-on creation and leadership of people, projects, and priorities.
• Maintaining Brand Consistency: All media — from social posts to training videos — must align with IAT branding, tone, and values.
• Managing Multiple Mediums: Effectively coordinating social media, video production, web updates, presentations, and documentation simultaneously.
• Meeting Tight Deadlines: Supporting fast-moving internal and external needs while maintaining quality and accuracy.
• Cross-Functional Collaboration: Working with Engineering, Production, Sales, Service, and Operations to capture and communicate IAT’s work clearly and correctly.
• Continuous Innovation: Staying current with evolving digital platforms, tools, and audience expectations while keeping content relevant and impactful.

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Expectations:
IAT’s expectations for a successful Marketing Team Lead include:
Leadership & Project Management
• Lead the Social and Multimedia Team, managing workload, priorities, and deliverables to ensure deadlines are met.
• Set clear goals, track progress, and provide guidance to ensure consistent quality and output.
Brand, Content & Creative Direction
• Lead website updates, rebranding efforts, and document refreshes, ensuring accuracy and consistency.
• Create and guide social media content, including graphics, copy, hashtags, and posting schedules.
• Shape IAT’s narrative to increase engagement, awareness, and alignment with company goals.
Video & Multimedia Production
• Plan, shoot, and edit video content for internal training, education, and external marketing use.
• Translate complex technical concepts into clear, engaging multimedia using Adobe Premiere and After Effects.
• Maintain a growing library of visual content for internal and external use.
Documentation & Knowledge Capture
• Document IAT processes, procedures, and products through video, photography, and written media.
• Create and maintain PowerPoint presentations for internal meetings and external marketing efforts.
Digital Platforms & Analytics
• Manage and update the company website, including SEO performance and analytics.
• Plan, implement, and monitor IAT’s social media strategy across multiple platforms.
• Analyze engagement and performance metrics to inform future content and strategy decisions.
Cross-Functional & Administrative Support
• Collaborate with internal teams to support documentation, metrics, and ERP implementation as needed.
• Temporarily assist with select office and front-end administrative tasks, including documentation support, data entry, and tracking basic order/quote information.
Live and Model the IAT Core Values
• Solve Problems – proactively identify challenges and develop creative, effective solutions.
• Golden Rule Mentality – communicate respectfully and serve internal and external audiences well.
• Quality Matters – insist on accuracy, polish, and excellence in all media produced.
• Have Fun – bring energy, creativity, and positivity to the work and team.
• Colossians 3:23 – approach work with purpose, diligence, and heart.
info@dehumidifiers.com • 770-788-6744 • www.dehumidifiers.com • 16200 Georgia Peach Ave, Covington, GA 30014
• Integrity is Key – represent IAT honestly and responsibly in all communications.
• Clean is King – maintain organized digital assets, workflows, and documentation.
• Innovative Thinking – explore new ways to tell IAT’s story and improve engagement.
• We Are a Team – collaborate across departments and confidently guide others when needed.

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View the job description HERE

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